Since the earliest days of the EFL, the Old Detroit Wolverines have had the worst logo in professional baseball: a photo of a Wolverine running over the snow. There’s nothing artistic about it. It’s just a photo.
And for 15 years it was good enough. “The body is round,” I told myself, “evoking a baseball. It’s easy to imagine a simplified version of this wolverine on a baseball cap. And it certainly evokes hustle, and maybe even ferocity.”
But then came the Cascades.
And all of a sudden my dashing wolverine looked a little shaggy. So I began looking around. Here is one I liked a lot —
— but it’s a U of M copyrighted logo. The Old Detroit Wolverines have no connection to University of Michigan. And the logo doesn’t look anything like a wolverine, anyway.
There is a shocking lack of good logo ideas for wolverines.
I considered designed related to the Wolverine action hero (or anti-hero, I don’t know). But they’re all slashing claws, etc., totally unconnected to baseball.
I decided the W in Wolverines would be the motif for my logo. So I took something I found on the internet and mangled it until it came out like this:
Will it inspire Wolverines fans and intimidate their foes? I don’t know. It’s off the ground, vaguely menacing in a pond-scummy sort of way, with a little dash to it. It’s not what I had in mind, but it’ll have to do. Maybe it’ll grow on people. Maybe it’ll grow on me. Probably not the words you want to use to sum up a logo decision.